Kowtow’s aesthetic blends utilitarian and subtle feminine details inspired by the simplicity of daily rituals, with references to modernist architecture and minimalism. The label presents womenswear collections made from certified ethical organic cotton. Kowtow dresses the independant woman who doesn’t compromise on style and ethics.
The story of a Kowtow garment starts with carefully crafted fabrics designed in-house to explore the versatility of organic cotton. The quintessential Kowtow garment is comfortable and well cut, sustainable and ethical.
Kowtow is committed to using only fair trade certified organic cotton, mindful manufacturing with fair working conditions, ethically sourced trims and sustainable packaging.
Gosia Piatek is the creative director and founder of Kowtow. Her story is unique. Piatek’s family left Poland and moved to New Zealand as political refugees. She inherited her parents determination to strive for something more and was driven by her passion to create an ethical and sustainable brand. Certified by the Fairtrade Labelling Organisation (FLO), Kowtow is able to trace the journey of their clothing from seed to garment. Today, Piatek lives between London and Wellington with her partner Thomas and their son, Laker.
What drew you to the fashion industry?
The reason I started Kowtow was because I wanted to do something that was meaningful and felt that fashion was a good outlet. I created a fashion brand that was sustainable from the moment the cotton seed is planted. But that wasn’t enough; I wanted to make sure that everyone in the production chain was being rewarded fairly for what they do, without being exploited.
What is your vision for Kowtow?
Our strategy is all about growth and strengthening our presence around the world. I also want to push our design into other product ranges, without compromising on our ethical and sustainable stance.
Why do you think people are beginning to care about ethical fashion?
I think that the negative side of the fashion industry is in the media a lot, especially since the Rana Plaza factory disaster, which has made it seem more real for people. In recent years these conversations have really gained momentum and people are taking notice of the fact that products are all made by hand, by a person.
What are you most proud of with Kowtow?
Staying true to our original vision and hiring peo- ple who are passionate about sustainability, because they are the ones who keep me accountable to that vision.
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